Turning Everyday Habits into Scalable Investments
The GWC Car Wash Fund is a specialized private equity vehicle focused on building one of the most advanced express car wash platforms in the United States. Through a joint venture with Element Express Car Wash, the fund is positioned to capture growth in a fragmented industry by combining institutional development expertise with operational excellence .
Car washes are an everyday service with recurring demand, yet the industry remains highly fragmented and under-institutionalized. The GWC Car Wash Fund is designed to change that—scaling a modern platform that integrates technology, membership models, and high-volume facilities to deliver both consumer value and operational durability.
Innovation at Scale – Element Express sites deploy cutting-edge conveyor systems, contactless payments, advanced equipment, and app-based memberships.
Recurring Revenue – A membership model designed to generate predictable, subscription-based income.
High-Volume Facilities – Each supercenter can process thousands of cars per day with full interior and exterior service in under 15 minutes.
Seasoned Leadership – Greywater Capital and Element bring decades of experience in net lease real estate, car wash development, and operations .
The fund targets five initial locations in key metropolitan areas. These facilities are designed to out-position the competition through proprietary site selection, advanced traffic and demographic analytics, and a commitment to premium customer experience.
The GWC Car Wash Fund is currently open to qualified investors.
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